I'm too chuckle headed right now to think of anything in particular, so you may regard this as a rant.
Yeah, the slogans and jingles really are in need of revitalizing, as well as advertising in general.
As I rarely watch TV, I am amazed at some of the things that I see whenever I do. Has anyone noticed that so much advertising is just revolting? And I'm hard to revolt. It has gotten to where almost any ad has a crotch, butt or belly button shot somewhere in it. There is graphic blood, violence,
sex and dangerous acts depicting the products being used.
Another thing is the what I call the non-ad. There will be generally a lot of shots of different things, maybe a few words, (and sometimes unintelligable), perhaps a logo of some sort and not clue as to the product, it's name or function.
Has anyone noticed the non-color ads? In some sort of monotone. Generally a kind of green or sickly black and white, or sometimes just really washed out, weak colors.
Magazine ads are either so cluttered or so stark that it is sometimes difficult to determine who is advertising what. Some computer product ads will have a large photo of something, a shot of the product, with no name visible and you will find the name of the company in tiny print at the bottom of the page.
Some ads are so obscure seem to be that they are only advertising to an "in the know crowd" if you are "one of the gang" you will know what is being advertised, and if you don't know what is being advertised they don't want your business anyway.
Along with this is the ad that if you catch the name of the product and see the visuals you still have no clue as to what the product does.
Vehicle identifications will just have a model name or number with no clue as to the maker. It's enough that vehicles all look alike, the only thing that separates a few is their extreme ugliness. The ads generally are not adveritising a vehicle, but a life style.
Some bland and hokey ads stand out because they may have a catchy phrase or they clearly depict the product and what it does.
So many drug ads look as if a medication was developed and then some body came up with a disease or disfunction to use it for.
Well, thanks, now I'm awake. It's 5:51 A.M. CST and I got up to research lenses.
Canon must really be desperate if all they can do is try to find 3 worde that begin with the letters E, O and S for all their ads. Pathetic. And I used to be a big-time Canon user and fan. But their ads really stink.
I agree that the "Essentials of Imaging" campaign of Minolta really needs to die a peaceful death somewhere.
This is one time that I actually prefer the Nikon tag line: We take the world's best pictures--yours". Some of the lines for individual models are pretty lame, though. "Imported from the future" (F5) was decent, but the rest all stink.
As for Leica, how about: "Someone like you doesn't deserve to own a camera this superior", or something like that. You get the snob-appeal and reverse psychology angles in one insult! [IMG]/ibb/skins/default/emoticons/tongue.gif[/IMG]
Polaroid: "For pictures you don't want the guy at the minilab to see."
Suggestions welcome, as I will be offering these and others to the various companies.
Morris... I agree, advertizing lately has been pretty awful!
I hate the drug ads that don't tell you what it's for... They just show happy people walking around and at the end say "Ask your doctor if wonderdrug is right for you."
If I listened to these ads, I'd have a list of like ten pages of drugs when I go to the doctor, "Is this right for me? How about this? How about this? This one looks great - is it right for me?" [IMG]/ibb/skins/default/emoticons/rolleyes.gif[/IMG]
I agree about cars too... They all look the same... Every time I see a new Toyota Corolla I say, "What kind of car is that? I think it's a _. No, no, maybe it's one of those _s." and so on. They're fine cars, but dull as dishwater.
And then there are the ones with all those letters and numbers in the names... What was wrong with just giving them NAMES? I mean, it's like alphabet soup!