This is in no way meant to be a pejorative comparison, but I am struck by the number of quality British mags that are on the shelves of Borders and Barnes & Noble. They all seem to contain as much editorial material, color reproduction, equipment tests and of course ads as Pop Photo. Also at least one of them is a weekly! Could you comment on how so comparatively small a market can support these publications vs the 3 major monthlies we have here? Thanks. (Perhaps this question belongs in a "business" forum)
Sorry, I'm not really an expert on how they do it, but I do think it has something to do with the fact that the cost of manufacturing and distributing their publications in their smaller market is considerably lower, so they can afford more editorial pages.
That's just a guess, though. Don't take it as gospel.
You stated that there was a small market for these magazines. If you would check the internet and search "camera clubs, united kingdom" you would find out that it seems that every one has a camera, is in a club, or just enjoys taking pictures. A woman from England recently moved to my home town and attended our club meeting. She was disappointed that there were only 10 or 12 members present. She said that at her club in England there were usually 40 or 50 present. All in all that tells me that there is a very big market in the United Kingdom.
the brits are very high on camera clubs and i think more on the art aspect of photography rather than the pre occupation we have with equip. here in the states. one of the questions i wanted to post on this forum is, why the lack of tv programs about photog.? there are sewing shows, stained glass and painting shows; whole net works are devoted to home improvement and gardening, but not one tv show one photography. i have been told that they do have them in the uk.
If I could, I would subscribe to some of the imported British mags for the quality. Some of them have been around for 150 years, and some feel contribute to the popularity of clubs in Britain. But the subscription price for the Journal of Photography is over $90 a year. Too steep for me right now.
In a few days, I'm going to take a trip to Borders and order a slushie while I pore over the latest and greatest.
i have just written to practical photography. i have asked for circulation figures for their mag, as well as any figures they may have on camera clubs in the uk. when i receive a reply i will post it. any one wishing to can contact the royal photographic society at their website. also contact the photo society of america at theirs. not all camera clubs will be members of a national organization, but i wuld think that photo magazines would have the numbers for their own reasons.